When one thinks of the metaverse, the concept of a virtual world may be the first thing that comes to mind.  But what is a virtual world?  What investment opportunities may be afforded by virtual worlds?

What Is a Virtual World?

A virtual world is a computer-simulated environment that may be populated by multiple users who can create a personal avatar (virtual representation) and simultaneously and independently explore the space, participate in its activities, and communicate with others.

Virtual worlds generally possess the qualities of persistence and interactivity. There is a range of virtual worlds from which to choose.  Some are closely modeled on the real world, while some are completely fantasy in nature.

More Than Just Games

People may associate virtual worlds with massively multiplayer online games (MMOGs), such as Half-Life and MineCraft. However, there is more to virtual worlds than just games.  Other applications may include:

Entertainment: Several well-known artists, such as Lil Nas X and Ariana Grande have performed in virtual concerts.  Concerts, plays, and other interactive performances may be created in virtual worlds.

Meetings, Remote Work, and Conferences:  Applications exist to bring individuals together from around the world in virtual workspace or conference room.  Conferences may be held virtually with attendees participating via their avatars.

Social Interactions:  Applications exist to facilitate user interaction, education, and training through simulated worlds.  Users can explore landscapes, visit foreign countries, walk through a museum, and attend virtual classes.

Training:  Training may be conducted in virtual environments. Applications may include military training through simulations of warfare and medical training through simulated operating or emergency rooms.

Medical: People with disabilities or impairments may be able to experience freedom from their disabilities in a virtual world. They could engage in activities through their avatars that may be difficult to do in the real world.  These activities may include walking, running, dancing, skiing, swimming, etc. 

You May Be Able to Make Money

One of the more obvious ways to make money is through charging for access to a virtual world, such as a game licensee fee.  However, other means exist to potentially profit from virtual worlds.

Several companies and organizations now incorporate virtual worlds as a form of advertising.  They may set up a store in a virtual town square. They may advertise in a virtual world, such as in-game advertising which is already found in a number of MMOGs.

Products exclusive to virtual worlds may be sold.  They may be anything from stickers to clothing for your personal avatar.

This means that virtual worlds may offer real-life potential for profit.